Wisconsin’s Veteran-Owned Web Partner for Tradespeople & Contractors
I audit what’s broken, build pages that convert, and keep your site running — so you can focus on the job.
Based in Wisconsin, proudly serving tradespeople nationwide — including Milwaukee, Green Bay, Appleton, and Fond du Lac
Veteran-Owned
Discipline, precision, and follow-through on every project — no exceptions.
15 Years of Experience
From global corporations to top national agencies — enterprise-level expertise working for your business.
Agency-Quality Work
Trusted by one of the country’s top 25 national advertising agencies for overflow web work.
About Nathan Ellingson
-Founder, WPMPlans – A Velocity Digital Brand
I’m not a suit. I’m a US Air Force veteran who moved to the country outside Mayville, WI about four years ago — where you quickly learn that whether you enjoy it or not, sometimes you just have to build the chicken coop yourself. So when a roofer or contractor tells me about a hard day’s work, I’m not nodding along politely. I actually get it — and honestly, I’m glad people like you do it, because I’d rather leave it to the pros.
Before starting WPMPlans I spent years doing web work for Manitou — the global manufacturer behind Gehl, one of Wisconsin’s most recognized names in construction equipment. I know the trades world, I respect the people in it, and I built WPMPlans specifically for businesses like yours. You do great work and you deserve a website that shows it. When you work with WPMPlans you work directly with me — no agencies, no runaround. Just straight talk and solid work, the same way you’d want any job done.
Veteran-Owned | Mayville, WI | Serving Tradesmen Nationwide
“I have had an opportunity to work with Nate and it has been a great experience. Nate is especially effective at navigating complexity.”
KARTHIKA ADIYALA
Project & Program Manager
HellermannTyton
“I worked directly with Nate for many years, and his technical resourcefulness and dedication to continuous improvement made him an invaluable teammate.”
DEREK SCHWECHEL
Lead Technical Domain Architech
Manitou Group
Packages & Pricing
Digital Presence Audit
$697
Full website speed & performance review
Mobile responsiveness assessment
SEO health check (title, meta, & headings)
Google Business Profile review
Conversion & accessibility review
Delivered as a branded PDF report with prioritized fixes
Authority Bundle
$2,497
Everything in the Digital Presence Audit
Everything in the Signature Page
Audit findings directly inform the page build
Smarter, faster result from day one
A 30-minute strategy call to review findings and the finished page
Best value for professionals starting fresh
Most popular choice for new Velocity Digital clients
Signature Page
$1,997
Custom WordPress landing page, mobile-first
Conversion-optimized layout and copy guidance
Contact form, Google Analytics & SEO setup
SSL, security configuration & speed optimization
2 rounds of revisions included
Handed off clean, tested, and ready to convert
Retainer Plan
$297/month
WordPress core, theme & plugin updates
Monthly security monitoring
Weekly backups
Monthly performance report
Up to 2 hours of content updates per month
Priority email & phone support
Google Analytics review summary (monthly)
Questions? We’re here to help!
Do I need to already have a website?
No — I work with tradespeople at every stage. Whether you have an existing site that needs fixing or you’re starting from scratch, I’ll find the right solution for your business.
How long does it take?
A website audit is typically delivered within 3–5 business days. A landing page is usually ready within 2 weeks. I keep you updated every step of the way so there are no surprises.
Will I have to deal with a lot of tech stuff?
Not a chance. You’re busy running your business — our job is to handle all the technical side for you. I make the process as simple as possible and explain everything in plain English.
What makes this different from just hiring any web agency?
I specialise exclusively in working with tradespeople. I understand your business, your customers, and what it takes to turn a website visit into a booked job. This isn’t a one-size-fits-all service.
Let’s work together on your next project!
Contact me to get a FREE review of your current site.
Don’t have a site or landing page yet? Let’s talk!